Product Management

What Will You Learn?

• Product Strategy: In this Product Management course, you'll learn how to perform customer discovery, how to develop a product vision, and how to translate your research insights into a customer value proposition statement as part of an overall product development strategy.
• Agile Product Development: Go deeper into Agile product management and Lean methodologies and discover how they work in tandem to enable integrated product teams to move quickly, and rapidly iterate toward product-market fit and successfully launching a product. Learn how Product Managers work with development teams through the details of Agile software development practices, including core Agile principles and values, preparing user stories, and completing Agile story mapping.
• Prototyping: The best products are developed through iterative product development processes that allow businesses to experiment and learn while constantly improving the product. Learn how Product Managers apply rapid prototyping, wireframing, testing, prioritization, and product road mapping to build effective products.
• Go-to-Market Strategy: As the development process nears its end, it's time to prepare for product launch. Explore product launch strategies, as well as the business analytics needed to monitor the launch and ongoing growth over the entire product life cycle as part of a complete product management program.